robbierules
12h ago
MOVIE TV AND SHOW MEMORABILIA
Captain Midnight Ovaltine Mug
Key Facts & Value
Key Fact
Description
A vibrant red plastic mug featuring the iconic Captain Midnight character. The mug displays a speech bubble proclaiming "HOT OVALTINE THE HEART OF A HEARTY BREAKFAST!". Captain Midnight is depicted in his signature aviator helmet and goggles, a symbol of adventure and wholesome nutrition. This promotional item likely served as a giveaway or collectible for the popular Ovaltine beverage.
History
Captain Midnight was a popular radio adventure hero, sponsored by Ovaltine, whose adventures captivated young audiences from the late 1930s through the 1940s. The character, an aviator and inventor, represented bravery and ingenuity. Ovaltine, a malted milk powder, was marketed as a healthful drink for children and adults, often promoted as a sleep aid and nutritional supplement.
Facts
This mug serves as a tangible piece of mid-20th-century advertising and children's entertainment history. The character's association with radio dramas made him a household name, and merchandise like this mug fostered a sense of connection with the show's fanbase. Such items are often sought after by collectors for their nostalgic appeal and representation of early brand marketing strategies.
Value Fact
Promotional mugs from popular mid-century media like Captain Midnight can vary significantly in price. Condition, rarity, and manufacturer details play a crucial role. Well-preserved examples, especially those directly linked to prominent sponsors like Ovaltine, can fetch between $20 to $100 or more, depending on the current market demand among collectors of vintage advertising and radio memorabilia.
Item Details
Official Details
Variation Details
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